LORNA JANE DOES'T JUST MAKE ACTIVEWEAR. SHE INVENTED IT.
We all know the term Activewear. It describes the global phenomenon of fashionable workout wear that has transcended from gym and yoga studios to everyday life and for every occasion. From travel to shopping, all day, every day - Activewear is now truly everywhere. Lorna Jane Clarkson is the most awarded Fashion Designer of Activewear and was also the first to coin the term in 1989.
Frustrated by the dull and uninspiring range of Gym-wear available for women, Lorna took matters into her own hands and started sewing her own outfits while working as a fitness instructor in Australia. Her designs quickly gained a following, with the women in her classes queuing to place orders for her custom-made pieces.
"I started designing activewear because I WANTED WOMEN TO THINK DIFFERENTLY about exercising, and you know what - I think it's working !"
After quitting her day job, Lorna began designing full-time. Demand increased and in 1990 she opened the first Lorna Jane retail store in Brisbane, Australia with her husband Bill Clarkson by her side. As awareness spread about Lorna's technical yet feminine approach to designing active wear, the brand expanded with new stores opening across Australia every year.
There are now more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East. The brand has ignited a global movement embraced by hundreds of thousands of followers. Now celebrated as an icon of Australian fashion, Lorna lives and breathes her brand's values. Her role is overseeing the creative direction of her company, directing entire collections and marketing campaigns. Every day she continues to work on ideas to inspire others toward Active Living through her own practice of Move Nourish Believe.
Today, the Lorna Jane brand stands for so much more than Activewear. It inspires women across the globe to live their best lives through Active Living and the daily practice of Move Nourish Believe.